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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Featured Resources
Getting started with digital sales and marketing
How much should I budget for digital sales and marketing?
Should we hire an agency or in source our marketing?
What is account-based marketing and should we be doing it?
Getting started with Facebook or Google Ads
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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Featured Resources
What is They Ask, You Answer?
Why does They Ask, You Answer actually get results?
How They Ask, You Answer benefit sales
12-Month They Ask, You Answer Implementation Plan
Short-term wins you can expect with They Ask, You Answer
How to get your team to buy in to They Ask, You Answer
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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Featured Resources
Virtual Sales training checklist
Video sales call best practices
What to do if your sales reps are missing their numbers during COVID
How to use LinkedIn to close more deals in 2021
Essential virtual selling tools and technology
Will virtual sales training with IMPACT help my team?
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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Featured Resources
The ultimate guide to video for sales
7 most important videos for sales and marketing
What to include in your video marketing strategy
Ace your YouTube strategy in 2021
Video email marketing examples you'll want to copy
Everything you need to know about Vidyard
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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Featured Resources
The ultimate guide to the HubSpot marketing hub
The ultimate HubSpot marketing migration checklist
HubSpot CRM pros and cons
Is a HubSpot-hosted website more secure than a Wordpress site?
Hubspot pricing: your guide to everything HubSpot costs
Listen to the Hubcast podcast
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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Featured Resources
The Ultimate Guide to Website Redesign for Businesses
The Definitive Guide to Website Strategy
The Website 6: Key Characteristics of the Perfect Inbound Website
Website Redesign: Inbound Marketing Agency vs Web Designer
HubSpot vs Wordpress: Which is best for me?
How Much Does a Website Redesign Cost?
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About
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They Ask, You Answer Resources

It’s our obsession to help you best implement the principles of They Ask, You Answer and achieve breakthrough digital sales and marketing success at your company. The following resources will help you get started on your journey.

Real World Results

THEY ASK, YOU ANSWER SUCCESS STORIES (IN THEIR WORDS)

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Appliance Retail and Service

Their Problem Was:

Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.

Results:

They went from $30m to $117m in sales, advertising dollars went down to $200k/year, website visits increased 2,566% to 800k, and margins are up 5% in an ultra competitive industry.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

B2B Technology Providers

Their Problem Was:

They saw the value of inbound marketing but weren't sure how to implement it. Traffic and leads had stayed relatively flat, even after hiring another agency.

Results:

Their organic website traffic grew 11X from 494 visits per month to 5,560. Contacts have since increased 350%, and $500K in sales can be attributed to the changes in how they do business.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Lifting and Rigging

Their Problem Was:

They wanted to fulfill their company mission and instill confidence and comfort in every customer interaction. This meant being a company that can educate, is transparent, and one people can trust.

Results:

They went from 5.5k visits per month to 20k, 50 leads a month to 240, and now rank for 7,659 keywords with 1,245 found on the first page of search engines. Their sales revenues is up almost 20 million dollars.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Commercial Roofing

Their Problem Was:

The websites organic growth had flatlined, and word of mouth referrals were often the primary driver of generating new business.

Results:

They grew their organic traffic to 4,763 visits per month, over 22x (2,147%) within their first year. Their organic lead generation has led to job bids valued at over $14 million.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Commercial Real Estate

Their Problem Was:

Their organic website traffic had been fairly stagnant for years, and they weren't generating quality leads. They also needed a way to estabilsh and solidify themselves in their local market.

Results:

Their organic monthly traffic skyrocketed from 2k to 23k. They are now seeing an average of 200 quality leads generated per month and they increased their first page keywords by 2,909% (11 to 331).

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Foam Insulation Solutions

Their Problem Was:

They were spending a lot more money on marketing and advertising, and they weren't getting any better. Metrics were stagnant and/or plateaued overall.

Results:

Their organic monthly traffic jumped from 7k to 300k after 18 months. Their leads also increased from a monthly average of 10 to over 350 and their total pageviews are now over 1.1 million.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Furniture Retailer

Their Problem Was:

Traffic and contacts were flat. They had not yet adapted to new buying behaviors, and as a result, revenue had plateaued too.

Results:

They can attribute $3 million in revenue in a single quarter to content marketing. Their organic monthly traffic increased from 1.1k to 33k after 18 months. There leads also achieved an all time monthly high of 400 after 18 months (previously averaging 6/mo).

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Office Furniture and Technology Retailer

Their Problem Was:

They saw the value of They Ask, You Answer, but struggled to implement it themselves. They wanted to better incorporate the philosophy into their blog articles and their business as a whole.

Results:

Since starting with IMPACT, Office Interiors was up to 14,000 visitors (2,000 in 2017) and 150 (20 in 2017) marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Freight and Logistrics

Their Problem Was:

They were a small player in a field of multi-billion dollar companies, so they struggled to get their name name out their and attract leads. They has little to no visibility online, an unidentified sales pipline, and flat traffic growth.

Results:

They can attribute $5 million to their pipeline just from content marketing. Their organic monthly traffic jumped from 1.6k to 14.6k after 16 months. Their leads also increased from a monthly average from 9 to over 120.

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Pole Barn Builders

Their Problem Was:

They knew they had to do something different to remain competitive and keep lead generation up. Traffic was flat, and revenue wasn't increasing.

Results:

In past 2 years, they had 145% increase in traffic. They now receive 350 leads per week (up from 180). From a revenue standpoint, they've seen a $5 million turn around in profit.

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THEY ASK, YOU ANSWER WORKSHOPS

IMPLEMENT THEY ASK, YOU ANSWER AT YOUR COMPANY

You can’t spark radical transformation with a company email or an announcement at an all-hands meeting. You start by bringing your people together, so you can all catch the vision of what’s possible with They Ask, You Answer.

Inbound Culture Workshop

The #1 reason why digital sales and marketing efforts fail is due to a lack of buy-in — specifically, sales and leadership. The IMPACT Inbound Culture Workshop is designed to establish alignment and excitement for the direction you need to take with your sales and marketing.

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Video Sales & Marketing Workshop

By 2020, video will own 80% of the content consumed online. With a one- or two-day, on-site Video Sales and Marketing Workshop from IMPACT, we will empower your people to master video marketing strategy, on-camera performance, and video production.

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How Do You Compare to Companies Seeing results with They Ask, You Answer?

Get Your Scorecard to Find Out!
scorecard

This assessment includes 24 questions, which will assess the six core areas of your business — alignment, content, technology, sales process, video, and your website. 

This activity requires an investment of your time. But if you fully commit to completing this assessment as thoroughly and accurately as possible, you will be rewarded with a detailed overview of where you are right now with They Ask, You Answer, as well as where you need to go.

I’m Ready to Get My Company’s Scorecard

scorecard

Join the Movement

Connect with the They Ask, You Answer Community

Thousands of companies around the world have embraced They Ask, You Answer. Now, our global community is able to connect online and in-person.
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IMPACT ELITE

Join more than 5,000 growth-focused business leaders and digital marketers in our exclusive Facebook group, IMPACT Elite. In addition to being a community platform for asking questions and brainstorming ideas, we invite you to share your perspectives and real-world experiences as you grow through They Ask, You Answer.

Join the IMPACT Elite Community

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Digital Sales & Marketing World

DSMW brings the most innovative minds in digital sales and marketing into a single space so you don’t miss a thing. Experience two days of killer content, cutting-edge solutions, and true social networking that'll have you and your team returning to the office rockstars.

Learn More About DSMW

Want to Book Marcus to Speak?

Marcus Sheridan is known for his unique ability as a keynote speaker to excite, engage and motivate live audiences. Learn why hundreds of event professionals trust Marcus with their audience.

Book Marcus for Your Event